Marketing email assignment Essay Example | Topics and Well Written Essays - 750 words

Marketing email assignment - Essay Example The preliminary market research performed determined that espn.com, Gatorade.com and spalding.com are 3 potential website candidates in order to launch a more aggressive online marketing campaign with website that can customer with similar profiles are the clients the company is targeting. Each website chosen in the proposal has attributes that allows a diversified marketing strategy in which key variables are considered such as: youth market, high medial exposure, product quality attributes. All the websites selected have clients in the sporting market and neither represents a direct competitor for the company. The youth category is a primary target of the company since these segment of the market can provide lifetime customers if the company is able to achieve customer retention by advertising its product offering and creating a brand image that is seen where generation I and generation Y spend most of their time which are services related to the convergence age. The customer profile of the company is active outdoor types who enjoy doing exercise multiple times a week and who enjoy playing and watching sports regularly. The company targets both genders as well as the youth which is one of the main focuses of the internet exposure advertising strategy. This purpose of the online strategy is to increase the amount of direct sales of the company in order to improve its 1:10 direct sales ratio to at least a 2:10 ratio in order to increase profitability. The three website targeted by the company are described below.\ Espn is the most recognized and largest sports network in the world which provides sports news and other related services. The exposure and magnitude of the client base of this website implies that advertisers who purchase marketing packages from espn.go.com will likely have a high conversion of from traffic hits from

Foresight of Hong Kong logistics development Essay

Foresight of Hong Kong logistics development - Essay Example With the seventh largest stock exchange, Hong Kong enjoys large market capitalization. The growth in the economy of Hong Kong has been as a result of foresight in logistic development. The high population density plus its position in mainland China has forced the government of Hong Kong to plan and develop effective logistic to drive economic growth. Logistics in Hong Kong responsible for growth include, a good transportation network, development of a free economy, low taxation, good government policies and a good communication network. Hong Kong is situated at the heart of mainland Asia. Located at the Southern doorstep of China, it is within a 5 hour flight period from most of the other Asian countries, thus having access to about half of the population of the world (Li, 2007). The location of Hong Kong has also led it to act as the gateway for trade to and from southern China. The location has granted Hong Kong access to the Pearl River Delta, where over 31% of the Mainland’s export products are manufactured (LOGSCOUNCIL, 2013). Its location also allows Hong Kong to access a large supply of labor from neighboring areas. The region has an abundant supply of both skilled and unskilled laborers that facilitate business growth, both local and international. Hong Kong instituted CEPA (Closer Economic Partnership Arrangement) which lets local and foreign-owned corporations within Hong Kong to access the various opportunities that the fast growing Chinese market offers. This partnership also allows service providers to take advantage of the fastest growing service market in terms of logistics, transport sales agency, freight forwarding and road and maritime transport, and set up businesses in the Mainland (GovHK, 2013). The trend setting agreement also allows businesses in Hong Kong to expand on the mainland and strengthen the role of Hong Kong as the leading gateway for